Why Seventy Two
Our name comes from a simple financial principle and a broader belief about the decisions that shape a financial life.
The rule of 72
The rule of 72 is a simple way to estimate how long it could take for money to double through compound growth. Divide 72 by the annual growth rate. The answer gives an approximate number of years.
72 ÷ annual growth rate = approximate years to double
For example, at a growth rate of 10% a year, 72 ÷ 10 gives an estimate of about 7.2 years. It is a rule of thumb, not a forecast or a promise of investment performance.
The principle behind the name
For us, Seventy Two is about more than investment returns. Protection, health cover, insurance, savings, investments and long-term planning all affect one another. Small decisions, repeated or delayed over time, can shape what becomes easier or harder later.
Good decisions compound
Our role is to help you make, review and connect financial decisions so they support your life, family, career and future.